Software can write for you in a personalized way that satisfies customers and shareholders.

Since AI examples like ChatGPT3 exploded onto the market in March 2023, the number of AI applications using generative AI technology has grown, making it challenging to find the best generative writing software as part of your set of AI productivity tools. 

Predictions suggest that generative AI that powers AI writing assistants in the US will grow from USD 11.66 billion in 2024 to USD 115.2 billion by 2030. Despite its limitations and ethical considerations, you must consider using AI writing assistants to stay competitive. 

This article uses G2 ratings to list the top five AI writing assistants for usability, creative storytelling, grammar, e-commerce, and social media posts. By the end of the article, you will know which AI software to use for each use case to achieve better customer engagement and higher sales. 

Easiest to use AI writing assistant

Enterprises should seek AI writing tools that offer intuitive interfaces, seamless integration with existing workflows, customizable features, real-time collaboration capabilities, and comprehensive support resources. These features will ensure a smooth team user experience, fast ROI, and efficient digital adoption of the new tool. 

Jasper is the easiest-to-use AI writing tool on the market. 

1. Jasper

G2 rating: 4.7/5

Pricing: $99 a month for teams

Free option: No

Effectiveness: Excellent

Ease of use: Excellent

Best for: Jasper is ideal for marketing agencies, e-commerce businesses, and content creators across industries like retail, tech, and media due to its ability to build custom-style profiles. This approach allows for accurate, engaging copy that is easy to create. 

USP (unique selling point): Jasper is one of the first commercially popular generative AI writing tools, giving it time to establish and refine its UI and the features users need. Its strengths are generating creative, engaging content, improving SEO, automating copywriting, and boosting productivity and marketing efforts. 

Jasper also offers several layers of customer service, with basic customer support alongside customer success reps who continuously collect feedback on improving their product. 

Features: 

• Content generation: Jasper AI excels in content generation, automating the creation of diverse content types, enabling enterprises to scale content production, engage audiences effectively, and drive marketing campaigns with ease.
• Formatting: Jasper’s formatting tools standardize document layout, ensuring consistency in style and presentation across content, saving time in formatting tasks, and maintaining brand coherence in large-scale operations.
• Grammar: The grammar feature ensures error-free content by correcting grammar, punctuation, and syntax, enhancing professionalism, reducing editing time, and improving overall content quality at scale.
• Product types: Jasper supports diverse content types, including blogs, ads, and social media posts, enabling enterprises to streamline multi-channel marketing, maintain consistency, and scale content production effortlessly.
• Accessibility: Jasper offers an attractive, easy-to-navigate user interface with powerful features. It is easy for users to quickly grasp and fully utilize everything the tool offers, driving high adoption rates and fast ROI. 

Best AI writing tool for creative storytelling

You will need to write creative stories for many reasons to show your customers the engaging, new experiences they can have with your products. 

When you do it right, creative storytelling establishes a lasting brand identity, engages audiences, and differentiates you from competitors, building deeper connections and loyalty with customers in a crowded market.

The best way to tell creative stories quickly and effectively is to use ChatGPT for inspiration and modify your copy to suit your needs. 

2. ChatGPT

G2 rating: 4.7/5

Pricing: $99 a month for teams

Free option: Unlimited duration, basic functionality (older model)

Effectiveness: Excellent

Ease of use: Excellent

Best for: Pretty much every enterprise use case you could throw at it. To be more specific, ChatGPT is most useful for marketing agencies, e-commerce businesses, content creators, and educational institutions. It supports efficiently generating marketing copy, product descriptions, blog posts, and personalized learning materials.

USP (unique selling point): ChatGPT is a powerful tool that kicked off the generative AI trend and forms the core of nearly all AI writing assistant software today. 

It can generate contextually relevant, coherent, and human-like text across diverse topics, enabling users to effortlessly enhance creativity, productivity, and engagement in various writing tasks. It is easy to use with a simple interface and delivers diverse content types. 

Features: 

• Data reliability and security: ChatGPT claims to ensure data reliability through robust security measures, safeguarding user information, and promoting trust while adhering to compliance standards for privacy and data protection. Be aware that all AI writing assistants carry security risks. 
• Natural interactions: This AI assistant excels at handling complex queries and engaging in natural conversations. It uses contextual data to stay relevant and make interactions with it, and its output feels like users are talking to someone.
• Content generation: Users love ChatGPT for its creativity because it generates accurate and engaging content. It caters to diverse needs by producing text that resonates with audiences while maintaining coherence and relevance.
• Integration and compatibility: This powerful tool integrates with various platforms, and regular updates enhance utility, ensuring cross-platform compatibility and seamless software integration for diverse applications.

Best AI writing tool for grammar correction

AI writing assistants are great for generating content but are like interns: They are enthusiastic but often make mistakes. Therefore, whenever you use any AI writing assistant to generate content, you must also use a grammar correction tool to ensure the quality and accuracy are high enough to maintain your enterprise’s positive reputation. 

The best AI example of this, you guessed it, is Grammarly. 

3. Grammarly

G2 rating: 4.7/5

Pricing: Visit the website for Enterprise options

Free option: Unlimited duration, limited functionality

Effectiveness: Excellent

Ease of use: Excellent

Best for: Grammarly is easy to use and powerful, so it is best suited for businesses across various industries, including marketing, education, publishing, and tech. Its advanced writing assistance enhances clarity and professionalism, making it ideal for content creators, professionals, and students seeking improved communication and error-free writing.

USP (unique selling point): Grammarly is one of the first commercially available grammar-checking and correction tools, which has allowed it to refine its features and offer the most powerful, easy-to-use grammar tools available today. 

Its USP is comprehensive writing assistance, which provides real-time grammar, punctuation, and style suggestions, ensures clarity and professionalism, and effortlessly enhances overall communication across various platforms and formats.

Features: 

• Team collaboration tools: Grammarly provides features that facilitate team collaboration by allowing multiple users to access and edit documents simultaneously, enhancing productivity and ensuring consistent quality across all communications.
• Centralized style guide: Enterprises can create a customized style guide, ensuring all team members adhere to brand voice and messaging standards, promoting consistency and professionalism in all written materials.
• Analytics and reporting: Grammarly offers insights into writing trends and standard errors across the organization, enabling teams to identify improvement areas, enhance overall writing quality, and reduce revision cycles.
• Integration with business tools: The integration capability with tools like Microsoft Office and Google Workspace allows seamless use of Grammarly across platforms, ensuring consistent writing support without disrupting workflow.
• Plagiarism detection for compliance: Grammarly’s plagiarism detection helps enterprises maintain content originality and comply with industry standards, protecting intellectual property and enhancing credibility in all published materials.

Best AI writing assistant for e-commerce product descriptions

Copy is one of the most significant aspects of e-commerce because it describes a product in a way customers can understand, creates motivation to buy, and leads to sales. You need a writing tool that uses AI to accurately describe items to keep customers satisfied and build brand loyalty. 

The best way to achieve this is by using Copy.AI.

4. Copy.AI

G2 rating: 4.7/5

Pricing: $49 per month for Pro

Free option: 2000 words per month + Pro 1 week free trial

Effectiveness: Excellent

Ease of use: Excellent

Best for: Try Copy.AI if you are a marketing agency, e-commerce business, startup, or content creator. It generates engaging copy for social media, product descriptions, ads, and email campaigns, enhancing creativity and efficiency.

USP (unique selling point): Copy.ai’s unique selling point is its powerful AI-driven copywriting capabilities, which means it can offer diverse templates and tools for quickly generating compelling, persuasive content. 

It focuses on creativity and adaptability to streamline the writing process, helping you to produce high-quality marketing materials that engage with your target audience and maintain interest in your products.

Features: 

• Customizable Templates: Copy.ai offers a variety of customizable templates for different content types, enabling enterprises to quickly generate tailored marketing materials, saving time and ensuring consistency across campaigns.
• Multi-language Support: Copy.ai supports multiple languages, allowing enterprises to create localized content effortlessly, expanding their reach to diverse audiences, and enhancing global marketing efforts.
• Collaboration Tools: The platform facilitates team collaboration by allowing multiple users to work on content simultaneously, improving productivity and ensuring all stakeholders can contribute to the writing process.
• Content Generation at Scale: Copy.ai can quickly produce large volumes of high-quality content, helping enterprises maintain consistent messaging across various channels and meet tight deadlines without sacrificing quality.
• Performance Analytics: The tool provides insights into generated content performance, allowing enterprises to measure engagement and effectiveness. This helps them refine strategies and optimize future marketing efforts based on data-driven decisions.

Best AI writing assistant for social media content

AI writing assistants help enterprises create engaging social media posts, ensuring consistent messaging across platforms. When choosing a tool, look for features like customizable templates, SEO optimization, multi-platform support, and analytics to measure performance and enhance audience engagement effectively.

The best example is Writesonic.

5. Writesonic

G2 rating: 4.7/5

Pricing: See the website for Enterprise options

Free option: Free trial package, full features, unlimited time, limited usage.

Effectiveness: Excellent

Ease of use: Excellent

Best for: Writesonic suits marketing agencies, e-commerce businesses, bloggers, and startups. It generates marketing copy, product descriptions, blog posts, and ad content, enhancing efficiency and creativity.

USP (unique selling point): Writesonic is unique because of its versatility in generating high-quality content across various formats powered by advanced AI technology. It offers tailored solutions for businesses, combining speed, creativity, and user-friendly interfaces to streamline content creation processes, ultimately driving engagement and conversions effectively.

Features: 

• AI-powered content generation: Writesonic leverages advanced AI algorithms to create high-quality social media content quickly, allowing businesses to produce engaging marketing materials and blog posts for social media sites without sacrificing quality or creativity.
• Landing page generator: This feature effortlessly helps enterprises create optimized landing page text, driving conversions by providing persuasive copy and structured layouts that align with marketing goals and audience needs.
• SEO-friendly content: Writesonic generates SEO-optimized content, ensuring enterprises can improve their search rankings and visibility while attracting more organic traffic through well-researched keywords and engaging writing.
• Content templates: The platform offers a variety of templates for different content types, allowing users to streamline their writing process and maintain consistency across marketing materials and campaigns.
• Social media content generator: The social media post generator enables enterprises to quickly create engaging and platform-specific content. Input basic information about the message or promotion to generate catchy captions and posts for various social media channels.

Use AI writing assistants to balance human creativity with efficiency

AI writing tools do not solve every challenge regarding marketing copy, email outreach, or compelling landing page text. 

They offer the opportunity to augment your human creativity with efficiency, giving you the content you need quickly in the form you need to hit the intent of your target audience. 

To balance human creativity with automation efficiency, leverage AI tools for repetitive tasks, such as grammar checking like Grammarly and content generation like Copy.AI. It also allows humans to focus on creative strategy, storytelling, and emotional connections, ensuring the final output reflects authentic human insight.

This balance guarantees success, better sales, and higher revenue. 

FAQs

What are the features of the best AI writing assistants?

The main features of the best AI writing assistants are: 

• Affordable price
• Usability tools that utilize GPT or other large language models
• Easy navigation with a robust feature profile
• Apps that make it easy to make quality, custom content. 

What are the best ways to use AI writing assistants?

It’s best to use AI writing assistants for inspiration, not to write content and use it without editing and customization. Use AI writing assistants to enhance marketing copy, generate product descriptions, optimize SEO, facilitate team collaboration, and ensure brand consistency across various departments and platforms.